The importance of artwork within a promotional campaign can hardly be measured. Delays proofing the artwork can be costly affairs so ways of speeding up the
Artwork Approval will be warmly welcomed. Typically a file that needs
Artwork Approval is sent in portable document format and distributed via email to all the departments that need to review it. This can be a slow and time consuming process and there are a number of obstacles that can hinder the project approval. The
Artwork Approval process needs to be conducted though, as serious consequences can result if the procedure isn`t followed. Before the project can be approved various departments need to agree on the content to ensure that it meets with all the legal and technical requirements. The problem with this process is that emails are sent to various departments and comments are sent back on different portable formats. This can lead to a wealth of updates being required and these are sent back on other types of formats attached to emails which all must be opened separately. Wouldn`t it be much easier to have
Artwork Approval that could be monitored by one software system? The artwork could be traced through all the channels and any hold ups could be rectified at once. This type of system is actually available and it can significantly speed up the
Artwork Approval process. Tight timescales and deadlines can be effectively managed and single file formats can make updates a much easier procedure for future projects.
